Market your enterprise digitally
23 November 10am – 2.30pm
Digital touchpoints are electronic interactions that take place between a brand and its consumers along the buying journey, from first discovery to follow-up after a sale.
They involve different types of devices and channels and are becoming an ever-increasing necessity in a world of information overload. Students create an infographic for a SME of their choice to showcase how they can effectively communicate their business to their target market via a digital touchpoint journey.
Leadership Workshop by Captain Emma Henderson
7 December 10am – 3pm
Emma delivers workshops and speeches, drawing on the lessons she’s learned through her inspirational life, in order to help businesses and education establishments empower people to reach their full potential.
Branding – what is it, how does it work and why is it so essential?
8 December 9.30am – 2pm
Delivered by advertising agency SMRS, we explore the foundations of a powerful brand, brand positioning (message and audience) and how brand campaigns and content strategies are delivered in practice.
Through exciting case studies, we’ll explore some of the ways organisations successfully position their brands for different audiences, tailoring brand messages, campaigns and content to maximum effect.